This is a composite of mobile speed, Google Business Profile completeness, accessibility, and security — weighted by what local customers actually feel when they land on your site.
| Dimension | What it measures | Score | Status |
|---|---|---|---|
| Overall Health | Composite (mobile 35% + GBP 25% + a11y 20% + SSL 10% + http 10%) | 59/100 | ● FAIR |
| Mobile speed | Lighthouse performance (CrUX field data when available) | 34/100 | ● NEEDS WORK |
| Google Business Profile | Hours, photos, reviews, categories, website link | 60/100 | ● FAIR |
| Accessibility (WCAG) | WCAG 2.1 / ADA Title III automated scan | 62/100 | ● FAIR |
| On-page SEO | Meta tags, alt text, schema, headings, canonical URLs | 71/100 | ● FAIR |
| Security & SSL | HTTPS certificate, browser trust indicators | SECURE | ● OK |
| Site reachability | HTTPS response & non-broken status | WORKING | ● OK |
Your mobile speed score is 34/100. The biggest wins for local businesses are: image compression, removing unused JavaScript, and switching to a CDN. Most local sites we audit get from 30s to 75+ in one round of optimization.
Your GBP completeness is 60/100. Missing or weak: more photos (have <5), more reviews (have 8), category. GBP completeness directly drives Google Maps ranking — every missing photo and category is a competitor's gain.
Your accessibility (WCAG) score is 62/100. ADA-lawsuit plaintiffs target sites that fail automated accessibility scanners — sites scoring under 70 are the most-sued. Quick wins: alt text on images, proper heading order, color contrast on call-to-action buttons.
We're a Dallas-based web design + local-SEO shop. We can run a deeper review on a quick 10-minute call — no pitch, no commitment — and tell you which fixes are quick wins and which need a real rebuild.
Reply to this email or grab a slot at sales@forgeflowlabs.com.